both sides of the story...
What has set Serendip apart is its ability to see both sides of the story. We have not been afraid to make a difference - a difference not only in the way we are perceived by the Western media, but a change in the way we see ourselves.
While Pakistan struggles with the poverty and conflict that have become the hallmarks of a developing country, there too is hope, and a fighting spirit that continues to live in our traditions, our history, and in the sheer diversity of peoples that make Pakistan.

Today, more than ever, the national media has a responsibility towards projecting Pakistan fairly to the outside world. This is essential if we are to attract foreign investment, trigger social change, and portray modern Pakistan and Islam as promoting tolerance and respect for ethnic and cultural diversity. Only by believing it ourselves, can we make it happen.

At Serendip, we believe that we have much to struggle against, but equally, that we have much to celebrate. We choose to project both in the work we do. The company has to its credit, a growing number of international award winning documentaries on Pakistan, and a recently developed CD-Rom package.